The current Washington Post Homepage following multiple iterations from the initial launch of the Refresh project in 2015.

The Refresh project started as a subtle facelift of The Washington Post’s website in 2014. It all started with article pages for the 2014 Sochi Olympics. As a product design team we were frustrated that something as simple as Olympics pages with the same information everyone else has was so hard to create.

Washington Post Olympics Section Front 2014
Washington Post Olympics Section Front 2014.

Working on collaboration with our engineering team, specifically Greg Franczyk who no longer works at The Post, we tested a new tool he was developing called PageBuilder. This was the very first tool that now serves as a cornerstone of our software as a service business, Arc.

Washington Post Olympics Article Page v1
Washington Post Olympics Article Page v1
Sochi Olympics 2014 Article Page Today
Sochi Olympics 2014 Article Page Today.

Washington Post Press Release announcing the Refresh from June 2014 can be read here.

The original Refresh article page in our current template can be found here for comparison.