Apple News has been a great platform for new readers but with any distributed partner we are limited in how we present our most compelling stories.
In early discussions with Apple I pushed the News leadership team to build upon the reputation of Apple’s excellence in design. I wanted us to be able to bring our level of visual storytelling design to the platform to differentiate from say Facebook Instant Articles.
A video of the experience can be seen below.
This launched a multi-month collaboration to bring custom article presentation to Apple News natively. One of our first stories was an investigative piece on Tampa, Fla. The web version of the story can be read here.
The Apple News story can be read here in Apple News.
Our Enterprise team in collaboration with The Washington Post’s News Design and Product teams created a reusable and compelling experience we have used multiple times to highlight our best journalism on Apple News.